Unilever has more than 400 brands in the world, most of which are acquired and promoted around the world. For example, Pond's was an American brand, which Unilever bought and developed into a skin care brand and promoted to China; "Xiashilian" was originally a British brand promoted in Southeast Asia, and Unilever also introduced it to China. "Becoming a localized multinational company" is Unilever's global business purpose and long-standing tradition. Over the years, Unilever has not only brought many international brands into the Chinese market; At the same time, vigorously cultivate local brands in China.
Recognizing that "localization" combined with international science and technology and business experience would have vitality, Unilever invested 166 million yuan to set up its sixth research and development center in Shanghai - Unilever China Research and Development Center. The center has 150 Chinese scientific and technological personnel; It focuses on the research of product formula, especially the introduction of natural ingredients advocated by traditional Chinese science into Unilever's products.
Today, Unilever still firmly believes that success means high standardization of corporate behavior, 'treat our employees, consumers, society and even the whole world where we live with the highest standard of corporate behavior'. Over the years, we have initiated or participated in more and more projects to seek sustainable product raw materials; protect the environment; Support local communities, etc.