Toyota Motor Company was founded in 1937, with a history of more than 80 years. Toyota's business in China can be traced back to 1964 when it exported the first CROWN cars to China. For a long time, Toyota has been committed to providing high-quality products and services to Chinese consumers, and earnestly fulfilling corporate social responsibility, thus contributing to the sustainable development of society and the automobile industry.
Today, Toyota has set up 28 major wholly-owned and joint ventures in China. In 2019, the sales volume in China reached 1.62 million, the best performance in Toyota's history in China.
Business content: As Toyota's regional headquarters and investment company in China, actively participate in Toyota's production, R&D and other investment activities in China, and provide talent training, legal affairs and other support for its invested enterprises. At the same time, TMCI is also an important window for Toyota in China, representing Toyota in liaison and communication with the Chinese government, media and social groups. In addition, as the general dealer of Lexus brand and TOYOTA brand imported cars, TMCI is engaged in the import and distribution of the above brand cars, as well as related marketing network construction, training, marketing and other business activities.