Coca Cola is headquartered in Atlanta, USA. In 1989, its assets amounted to 8282.5 billion US dollars, employing more than 20000 employees. Coca Cola Company was founded in Delaware on September 5, 1919. In 1960, it entered the ranks of the 100 largest industrial companies in the United States; It ranked 48th in 1983. From 1960 to 1983, the average annual growth rates of the company's sales, assets and net income were 12.2%, 11.5% and 12.3% respectively.
Coca Cola Company manufactures and distributes concentrated soft drinks and fruit juice. Its product, Coca Cola, is a beverage made from juice taken from the leaves and fruits of Coca Cola and Coke plants. As the main department of the company, the annual sales of soft drinks account for about 80% of the company's total sales. Soft drinks accounted for 88% of the company's total profits. Coca Cola USA is the largest seller of Coca Cola; The company's food division manufactures and sells frozen, concentrated citrus and various fruit juices, lemon crystals, coffee and tea. The liquor department produces and sells various brands of liquor, which is mainly sold in the domestic market and is the fourth largest liquor producer and seller in the United States; The company also produces plastic films and other consumer products such as deodorants, wet tissue paper, etc.
Coca Cola Company is a world-famous soda magnate. It has more than 500 kinds of products sold all over the world. Among them, Coca Cola, Diet Coca Cola, Sprite and Fanta are the top five best-selling soda brands in the world. Coca Cola advertisements are all over the world. The company attaches great importance to the international market, manufactures and sells locally in foreign countries, and obtains huge profits. In 1981, the company's sales abroad accounted for 62% of the company's total sales, and its sales activities were distributed in 145 countries and regions. In beverage, food and other aspects, the company has 8 subsidiaries abroad. There are 15 subsidiaries of bottling plants abroad, and 2 subsidiaries in Delaware&mdash& mdash; Coca Cola International Corporation and Coca Cola Export Corporation participate in the export activities of Coca Cola Corporation.
Coca Cola in China
As early as 1927, Coca Cola established bottling plants in Tianjin and Shanghai, China. In 1979, with China's reform and opening up, it returned to the Chinese market. Since 1981, it has successively established joint-venture bottling enterprises in Beijing, Dalian, Nanjing, Xi'an, Wuhan, Hangzhou, Guangzhou and other places, and established a Coca Cola concentrate plant in Shanghai in 1988, In addition to freeing bottling plants in mainland China from using imported concentrate, they also export it to Southeast Asia.
In, a drink was quietly added to the streets of Shanghai&mdash& mdash;& ldquo; Tada gnaws wax”. The name is not the weirdest part of this drink. Its brown liquid, sweet and bitter taste, and the bubbles filled after opening the bottle cap make many people feel curious and interesting. With its strange taste and strange name, the sales situation of this beverage is naturally very poor. So in the next year, the beverage company published in the newspaper and offered a reward of 350 pounds for the translation. In the end, Jiang Yi, a Shanghai professor in Britain, defeated all his rivals and took away the bonus. And this beverage company has also won the brand name recognized as the best translation by the advertising industry so far&mdash& mdash; Coca Cola. It not only keeps the transliteration of English, but also has more meaning than English. More importantly, both written and oral are easy to recite. This is the first step for Coca Cola to enter the Chinese market. However, 22 years later, with the withdrawal of the US Embassy, Coca Cola also withdrew from the mainland market. In the 30 years since then, there has never been such a beverage that tastes like Chinese medicine in the mainland market.
In the third week after the establishment of diplomatic relations between China and the United States, the first batch of Coca Cola products were shipped from Hong Kong to Beijing via Guangzhou. Coca Cola has returned to the Chinese mainland market again. Today, Coca Cola has been integrated into the life of Chinese people, and also witnessed the process of China's integration into the world.