Guangzhou Wanglaoji Big Health Industry Co., Ltd., a wholly-owned subsidiary of Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. under the State owned Assets Supervision and Administration Commission of Guangzhou, was established on February 28, 2012. It is authorized to use the "Wanglaoji" brand, mainly engaged in Wanglaoji red cans, red bottle series herbal tea products, and Spinningji natural high vitamin C drinks, coconut soft coconut juice, Dazhai walnut dew and other products, It is a rare FMCG enterprise among state-owned enterprises. The company now has more than 10000 employees. It has seven wholly-owned subsidiaries, one joint venture and one branch. It is the industry leader with the largest market share, the largest sales scale and the largest brand influence in China's herbal tea industry. It has won the first place in China's brand power index and the champion in consumer satisfaction for many consecutive years, It is a Chinese time-honored brand with considerable influence at home and abroad.
Wang Laoji, the ancestor of herbal tea, has a brand value of 108 billion yuan!
Wang Laoji Herbal Tea was born in 1828 during the Daoguang period of the Qing Dynasty. It is recognized as the ancestor of herbal tea, with a long history of nearly 200 years. It is the representative of Chinese traditional herbal tea culture. In 2006, Wanglaoji brand was included in the list of "National Precious Intangible Cultural Heritage", in the same year, it was recognized as "Chinese time-honored brand" by the Ministry of Commerce, and in 2014, it won the Guinness World Record of "the world's oldest herbal tea brand".
Wanglaoji herbal tea inherits the century old classic formula of "three flowers, three grasses and one leaf", selects natural Chinese herbal medicine, and combines modern production technology. With first-class quality and excellent taste, it sells well all over the country, goes global, and ranks the first brand of herbal tea in China. According to the evaluation of the national authority, the brand value is up to 108 billion yuan.
"136 Strategy" innovation breakthrough, Wang Laoji leads the herbal tea industry!
Since its establishment, Wang Laoji Big Health Company has complied with the trend of the big health industry, implemented the "136 development strategy" under the overall deployment of the big health sector of Guangzhou Pharmaceutical Group, and laid out from six aspects: talent strategy, science and technology strategy, brand strategy, resource strategy, standard strategy and internationalization strategy through three development paths of product management, capital operation and virtual profit creation, Adhere to a diversified development path.
At present, Wang Laoji has registered trademarks and exported products in 60 countries and regions around the world, and has more than 10 million terminal outlets with an annual sales volume of more than 10 billion, accounting for 70% of the market share of the herbal tea industry, ranking first in the herbal tea industry.
Comprehensive development, outstanding advantages!
In terms of sales strategy, Wang Laoji Big Health Company has built its own marketing network to carry out marketing work. At present, its own marketing team has more than 10000 people, and has successfully established a strong team capable of fighting and winning wars. The overall market competition strategy comprehensively covers the traditional channels, catering channels, gift channels, special channels, e-commerce channels, etc., realizing omni channel sales, and creating the gift market, bottled herbal tea market. The products sell well nationwide and overseas.
In terms of brand operation, it has formed the development strategy of "fashion, science and technology, culture", created Wang Laoji's "auspicious culture" and "functional beverage culture" to prevent fire, so that the spread slogans of "drinking Wang Laoji if you are afraid of fire" and "drinking Wang Laoji after the auspicious year" have become popular. At the same time, actively promote the construction of brand rejuvenation, innovate the way of communication between the brand and consumers through social media, and continuously stimulate the brand's youthful vitality. As a representative of Chinese traditional herbal tea culture, Wang Laoji Health has shouldered the important task of spreading herbal tea culture. It has established herbal tea museums in Guangzhou, Beijing, Ya'an and New York, the United States. In the future, it will successively establish 56 global herbal tea museums in Tokyo, Taiwan, Australia and other places to vigorously promote herbal tea culture.
In terms of production capacity construction, more than 50 production bases have been established nationwide. At the same time, at the time of Ya'an earthquake, the public welfare model of "blood transfusion+hematopoiesis" has invested in the construction of Ya'an production base, which will achieve mass production in 2015; The Meizhou original solution extraction base, which is built with the assistance of the counterpart, will also be completed for trial production in 2020. After completion, it will become the world's largest herbal tea original solution extraction base with a leading automation level, providing Wang Laoji with the original solution for filling plants nationwide; The planned flagship base of Nansha herbal tea and Lanzhou production base will further improve Wanglaoji's production capacity layout in the future; At the same time, the "trinity" innovative industrial bases integrating "production, culture and scientific research", such as "Taizhou, Yichang, Shaoguan, Yiyang, Puyang and Chuxiong", will be comprehensively distributed in the southeast, northwest and central China, and the light asset model will speed up the layout of production capacity.
In terms of product system, we vigorously pursued the strategy of single product diversification and category diversification. In addition to the classic red pot and red bottle Wanglaoji herbal tea, we innovatively launched refined herbal tea products such as sugar free herbal tea, black herbal tea, jasmine herbal tea, and explosive iced herbal tea. At the same time, we entered the field of plant protein functional drinks, and launched new products such as Dazhai walnut juice, coconut juice, etc, The Spinningji natural high vitamin C beverage launched in 2019 has created a new trend of healthy consumption.
In terms of quality control, we always adhere to the concept of product quality first, take "zero defect" as the goal, strictly implement the five level quality assurance system, implement the whole process quality management from raw material procurement, production process control and inspection, product delivery inspection to after-sales service, and ensure that Wanglaoji herbal tea has no food safety accidents for many years.
Inherit the century old brand and create new brilliance of the times!
For Wang Laoji's next 190 years, we will continue to focus on high-quality development, never forget the original intention, give play to the corporate values of "loyalty to enterprises, courage to take on responsibilities, willingness to contribute, and good at learning", and firmly establish Wang Laoji's strategic positioning of "building from the first brand of Chinese herbal tea to a delicious and enjoyable brand in China", Strive to realize the corporate vision of "building Wanglaoji Big Health into No. 1 plant functional beverage" and complete the corporate mission of "making the world more auspicious".