Adhering to the purpose of "washing with one heart and one mind", Blue Moon insists on scientific and technological innovation, and has promoted the Chinese washing industry to achieve two leapfrog upgrades from "detergent" to "detergent" and from "ordinary detergent" to "concentrated detergent". In 2008, Blue Moon took the lead in promoting laundry detergent nationwide, breaking the laundry habits of more than one billion Chinese people and creating an era of "liquid" laundry in China; In 2015, Blue Moon broke through the technical difficulties and launched the first machine washing machine with pump head metering "concentrated+" detergent, which once again revolutionized the Chinese washing market.
Blue Moon adheres to consumer demand, constantly improves the brand matrix and enriches product categories. At present, Blue Moon has established a diversified product portfolio covering three categories of clothing cleaning care, personal cleaning care and home cleaning care, including "Blue Moon" brand laundry detergent, "Weinuo" brand cleaning products, "Supreme" brand concentrated laundry detergent, "Jingxiang" brand amino acid hand lotion, "Tianlu" brand tableware, fruit and vegetable cleaner, etc, Help consumers more easily solve the problem of household cleaning, and achieve clean and worry free.