Wuliangye Group Co., Ltd. (hereinafter referred to as "the Company") is a super large state-owned enterprise group with the wine industry as the core, involving intelligent manufacturing, food packaging, modern logistics, financial investment, health industry and other fields. Its leading product, Wuliangye Liquor, has a long history and profound cultural heritage. It is a typical representative of Chinese Luzhou flavor liquor and a famous national brand. It has won the title of "National Famous Liquor" for many times, and was among the first to be included in the list of geographical indications agreement protection in Europe. In 2019, the company's sales revenue exceeded 100 billion yuan, ranking among the "Global Top 500 Brand Values" and "China Top 100 Brand Values".
The company adheres to the marketing concept of "consumer driven, platform based operation, digital support", and lays out the global market system. The domestic market covers seven major marketing regions, 21 marketing war zones and 58 marketing bases; Overseas marketing centers have been set up in Europe, the Americas, Asia Pacific and other places in foreign markets. Products are directly sold to 56 duty-free stores abroad, and distribution business covers more than 100 countries and regions. Build a multi-dimensional channel system of "offline+online", fully cover operators, franchised stores, KA supermarkets and terminal retail stores offline, lay a network of Wuliangye cloud stores online, innovate and apply "digital liquor certificate", expand "new retail", and link dealers, terminals and consumers relying on digital platforms.