Dove is a series of products launched in China by the US multinational food company Mars, the world's largest manufacturer of pet food and snack food. It entered China in 1989.
He entered China in 1989.
In 1995, it became a leading chocolate brand in China, and "milk is fragrant and silky" became its classic advertising slogan.
In 2019, it ranked first in the "2019 Spring Festival Chocolate Brand Ranking" released by the iiMediaRanking.
In 2019, it was rated as the top 10 consumer food and health care brands in e-commerce in 2019 released by the iiMediaRanking.

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