White Rabbit Milk Candy is a kind of milk candy produced in Guanshengyuan, Shanghai, mainland China. It has been popular with people everywhere since it was sold in 1959. The trademark is a jumping white rabbit, and its image is deeply popular. White rabbit milk candy is a white, chewy cylindrical milk candy, similar in texture to the western bird candy, about 3cm long and 1cm in diameter. Each piece is wrapped in edible rice paper and then wrapped in wrapping paper. Each candy has 20 calories (84 joules).
At the beginning, the factory that made white rabbit milk candy could only produce 800 kilograms per day, which also depended on manual production. However, due to the shortage of materials at that time, Big White Rabbit Milk Candy was regarded as a nutritious food with the advertising of "seven big white rabbit milk candies equal to a cup of milk", which accompanied the growth of a generation.