Jianlibao was born in 1984, with the health care meaning of "health and vitality". In 1984, after the Los Angeles Olympic Games, it became popular and was known as the "magic water of China". As the first beverage to add alkaline electrolyte in China, Jianlibao took the lead in introducing the concept of sports drinks to Chinese people.

Jianlibao is bound up with sports. Sponsoring sports events is the concentrated expression of Jianlibao's characteristics as a sports drink. At the end of 2008, Jianlibao became the designated sports drink for the 2010 Asian Games in Guangzhou. Jianlibao will grasp the pulse of the market and launch a series of sports marketing by taking advantage of the Asian Games to build a well-known brand of sports drinks in an all-round way.