Dairy industry is a representative livelihood industry covering agriculture, animal husbandry, manufacturing and service industries, and is closely related to people's health, high-quality development of the real economy, stable expansion of consumption and rural revitalization. Faced with the requirements of the 14th Five Year Plan and the No. 1 Document of the Central Committee in 2021 on "actively developing the cattle and sheep industry and continuing to implement the dairy industry revitalization action", China's dairy industry must consider the new mission of the industry in depth in combination with the national strategy.
Mengniu focuses on providing Chinese and global consumers with nutritious, healthy and delicious dairy products, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories; It has star brands such as Trensu, Chunzhen, Guanyi Milk, Youyi C, Daily Fresh Language, Tiran Shengxue, Ruibuen, Bellamy, Miaoke Landuo, and Aishi Dawn. In high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields.